![]() ![]() Thousands years ago, people used to communicate orally. In business, communication is considered core among business, interpersonal skills and etiquette. In business communication, message is conveyed through various channels of communication including internet, print (publications), radio, television, outdoor, and word of mouth. For communication to be effective, the message must mean the same thing to both the sender and the receiver.īusiness Communication is any communication used to promote a product, service, or organization – with the objective of making sale. In fact, communication is more concerned with a dual listening process. Communication is a dialogue, not a monologue. ![]() Communication may be intentional or unintentional, it may involve conventional or unconventional signals, may take linguistic or non-linguistic forms, and may occur through spoken or other modes.” Or in simple words Ĭommunication is the exchange of ideas, opinions and information through written or spoken words, symbols or actions. “Any act by which one person gives to or receives from another person, the information about that person’s needs, desires, perceptions, knowledge, or affective states.
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